Abstract: Innovations based on a change in meaning
Digital technologies, enable nowadays to engage large number of people in designing the city they wish. This extended participation (or co-development) sounds exciting. Yet, it also brings significant challenges. How to move beyond scattered ideas and proposals? How, in the sea of stimuli, recognize a meaningful direction? How to converge towards a vision that people love? How to avoid being stuck in the paradox of ideas (the more ideas we create, the less real action happens)?
Roberto Verganti will share his insights and his research on collective vision development in a world overcrowded by ideas. He will show how to nurture a meaningful vision that people love and that drives collective change.